This week, the English sports betting market had a rather unpleasant surprise. According to reports, the English football league, Premier League, has asked clubs to abandon their agreements with sportsbooks. In the information note, the Premier League made a request that English clubs ban sponsorships with bookmakers voluntarily.
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According to a British newspaper, the first division of football in England made the request for clubs to withdraw from their partnerships with sports betting brands, voluntarily, due to an embargo sent by the English government itself. Despite this, there are clubs that have signed long-term agreements with sports betting brands, which will be able to maintain this partnership until the end of the contract.
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However, the Premier League has stated that sponsorships with sports betting brands must be phased out within three years. It is important to say that at least 14 clubs must comply with this decision of the English government.
If 14 clubs decide to support this decision, the adoption of the ban on partnerships with sports betting brands should be immediate. In addition, there is a strict deadline for clubs to respond to such a decision imposed by the English government's embargo.
According to the British newspaper, one of the presidents of the clubs contacted by the Premier League mentioned that he had received a response period of just a few days to take a position on this embargo. It is important to remember that, recently, the English football scene has been under strong rumors that clubs were being forced to abandon their partnerships with bookmakers.
For example, in the month of May, several journalistic sources pointed out that Premier League clubs were being forced to disassociate themselves from any contact with bookmakers. According to information, these rumors were caused by the new government plans in England.
Also, in May, there were reports that the British government was undergoing a reform of the gaming sector, which included bans on bookmakers from entering into deals with football club shirts. However, new development indicated that this had been dropped.
Meanwhile, the British government is taking new steps with the Premier League. However, the embargo in question has not been entirely ruled out, and this should directly affect English football clubs.
According to information, the government is looking for a way to legally ban the partnership between bookmakers and English clubs, but on a voluntary basis. If this is not possible, there will be a new proposal on the situation at hand.
Regarding the English football scenario, it is important to emphasize that sports betting houses have partnerships with nine of the 20 clubs that are part of the first football league, in this case, the Premier League. These nine clubs reportedly have agreements for the entire 2021-22 season. In analysis, around 45% of Premier League teams have advertising with sports betting companies, which includes stamping the brands on their own kits.
It was reported that, so far, the clubs that have partnerships with bookmakers are: Burnley, Crystal Palace, Leeds United, Newcastle United, Southampton, West Ham United, Wolverhampton Wanderers, Brentford and Watford. Of these outstanding clubs, West Ham United has an agreement with sports betting company, Betway. The readers of the Betting Academy are already used to Betway, which is one of the official partnerships of the users of the Academy.
Given all this, it is expected that in the coming weeks this case involving the government embargo and the Premier League will come to a conclusion.
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