Known for its online sports betting market, the company Bet365 has revealed its intention to expand its business in New Jersey. According to information released by the company itself, Bet365 is aiming to provide a series of offers to new customers in New Jersey, seeking to expand its business in the region.
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Analyzing the growth of the gaming market in New Jersey, the state obtained a monthly margin of US$ 1 billion generated from the gaming market in 2021. In addition, casinos contributed a lot to these numbers, where the online modality generated a revenue of $99.5 million.
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Given this, Bet365 informed that it will be aiming to offer new customers a value proposition and competitiveness that the brand values. According to the company itself, Bet365 will offer offers for opening new accounts, where you can give US$ 500 in credits. Commenting on this, one of Bet365's spokespersons pointed out: "This is predominantly aimed at offering our new customers a much more competitive value proposition when considering the brand. The complementary value is that this also reinforces our affiliate partners’ confidence that when promoting the bet365 brand alongside the competition in New Jersey, they can drive more significant uptake and conversions in return."
In addition, Bet365 reported on affiliate partners saying: "Our affiliate partners have been of tremendous support to the business when entering New Jersey. Not only do partners offer key learnings, insight and opportunities, but the traffic sources are significant in aiding the bet365 brand grow locally during the challenging times associated with any new territory launch."
Adding information, the Bet365 spokesperson noted: "The goal is to continue working very closely with all of our existing partners and continue to serve them via our award-winning program as we look to build long-term relationships and roll out the brands market leading product across New Jersey and wider US states during the coming year. We truly hope these innovations within user experience, tracking and the greatly improved opening account offers reflect our commitment to existing and new partners looking to push the bet365 brand across New Jersey".
Given this, Bet365 is really focused on expanding its business in New Jersey and bringing new modalities to operate in the state and learnings for the company: "A number of key learnings have been made and localization is key. The world’s leading bet builder product has arrived in New Jersey and takes on the name ‘parlay builder’, but the incredible usability remains the same and can be used for soccer, basketball and tennis, and there is more to come for wider US sports."
In addition, Bet365 also reported on other points such as streaming and accessibility of cashout and offers: "Alongside live streaming, cash out and our competitive retention offers, we are confident that local sports fans will become loyal bet365 customers as a result of our leading product and offering.".
On the casino side, a Bet365 spokesperson noted: "On the casino side, we remain the only NJ bookmaker with a full Playtech casino suite, proven and popular casino options that are well known and trusted by the masses. Alongside amazing offers such as the $10,000 big game cash draw, the business aim to serve Affiliates and customers with exciting opportunities to enjoy the bet365 experience."
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